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Choosing the right Story Map

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When you set out to create a Story Map a key decision will be – what Story Map app should I use? Most often the choice is obvious, but sometimes not. There are a number of ways to figure out which app might serve your purpose and audience best.

Browse the gallery
The Story Map Gallery has lots of examples that you can learn from or be inspired by, and browsing them can help you decide which template is best for you. Check the boxes on the left to filter by different story map apps:

Browse the apps overview
The Story Maps apps list offers an overview of the templates. What kind of story do you want to tell? You’ll find links to examples and step-by-step instructions for each.

Go with the flow
Some Story Map apps are more popular than others for a reason – they’re easy, effective, and hit the storytelling sweet spot. Here’s the most popular (click to see examples):

But don’t be afraid to stray from the herd if your project dictates. Plus, new templates like the Story Map Journal are not well represented yet in terms of numbers of stories that use them, but will likely be among the more popular choices over time.

Think Metaphorically
Do you have a path to follow, but want to allow room to explore? Then the Story Map Tour is a good one to use.

If you think of your story as a collection of drawers that you open, each with different content like socks or t-shirts, then the Story Map Side Accordion is a good choice as it features “drawers” that open to present different maps and information.

U.S. late night TV fans know all about the “David Letterman Top 10″ list. If your story is like the Top 10 countdown, then the Story Map Playlist or Story Map Countdown might be your choice.

If you envision your story as an organized collection of themed items, perhaps similar to how you might organize your closet, then Story Map Shortlist might suit (no pun intended) your needs.

Comparing apples to apples, or apples to oranges? Then Story Map Swipe is a good choice, or possibly Tabbed or Side Accordion.

To host, or not to host
Not all Story Map apps are hosted, and you’ll have to download the source for some of them and host them from your own server or hosting service. If you can’t host your own, that will eliminate some choices. Here’s the current breakdown:

Hosted (and downloadable)

  • Map Tour
  • Map Journal
  • Swipe/Spyglass
  • Basic
  • Compare
  • Tabbed (a.k.a. Text & Legend)

Download only

  • Shortlist
  • Countdown
  • Playlist
  • Side Accordion

If you are thinking that one of the download-only apps is what you need, the words “source code” should not intimidate you. The typical edits needed are very simple and can be done using any text editor.

Go custom
Are you a code warrior? Story Map apps are also a great place to start if you want to customize and extend them. Since all have source available, you can get a great start on any custom application. The opportunities range from simple tweaks using style overrides, to more involved customization that requires programming expertise.

Many Story Map templates start off as fully custom apps intended for a specific purpose, then those suitable are turned into a generic, configurable Story Map application template. A good example is the Story Map Journal. It’s origin was a custom application intended for a specific story, and since then it has been made available as a configurable, off-the-shelf, Story Map application that anyone can use.

You can view custom story maps by Esri, and Story Maps that have been downloaded and extended by the community of Story Map users, at the gallery.

Summary

There are lots of ways to discover and explore which Story Map choice to make, and there are many to choose from. It’s important to use the template that serves your story and its intended audience best.


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